HeartTech Innovations privacy policy
Last updated: 04.12.2025
HeartTech Innovations ("we", "us", "our") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what data we collect, how we use it, and the rights you have under the EU General Data Protection Regulation (EU GDPR) and applicable local data protection laws.
1. Information We Collect
1.1 Information you provide directly
When you complete a form on our website (including our lead-capture form), we collect:
- Name
- Email address
- Company name (if provided)
- Any other information you choose to supply
This information is automatically imported into HubSpot, our CRM and marketing platform.
1.2 Information collected automatically
When you visit our website, we use Google Analytics and standard website cookies to collect:
- IP address (anonymised where possible)
- Browser type and version
- Pages visited, and time spent on the site
- Traffic sources
- Device information
We do not use this data to identify individuals.
2. How We Use Your Information
We use your personal information to:
- Respond to enquiries you submit through our lead-capture form
- Send relevant updates, resources, or information (with your consent)
- Improve our website and user experience
- Analyse traffic trends and measure performance
- Maintain administrative records related to customer or prospect enquiries
All marketing emails include an unsubscribe link. You may withdraw your consent at any time.
3. Legal Basis for Processing
Under the EU GDPR, we process your personal data on the following legal bases:
- Consent: when you submit a form, opt in to communications, or agree to specific processing
- Legitimate interests: for website analytics, improving our services, and responding to your enquiry
We ensure legitimate interest assessments are carried out where required.
4. How We Store and Protect Your Data
Your information is stored securely within:
- HubSpot, which acts as our CRM and marketing platform
- Internal systems used for administrative purposes
We implement appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
5. Data Sharing
We do not sell your personal information.
We may share data with trusted third-party service providers that support our operations, such as:
- HubSpot (CRM and email marketing)
- Google Analytics (website analytics)
These providers process your data only on our behalf and in compliance with this Privacy Policy.
6. International Data Transfers
Some of our service providers (including HubSpot) may store or process your data outside the EU/EEA.
Where international transfers occur, we ensure your data is protected by lawful safeguards, such as:
- EU Standard Contractual Clauses (SCCs)
- Additional security measures, where required
- Other mechanisms permitted under the EU GDPR
These measures ensure your personal data receives a level of protection essentially equivalent to that under EU law.
7. Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy or as required by law.
You may request the deletion of your data at any time (see Section 8).
8. Your Rights
Under the EU GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data ("right to be forgotten")
- Object to certain types of processing
- Withdraw consent at any time (for processing based on consent)
- Request restriction of processing
- Request data portability
To exercise any of these rights, contact: contact@hearttechinnovations.com
We will respond in accordance with EU GDPR timelines.
9. Cookie Policy
9.1 What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help us:
- ensure the website functions correctly
- remember your preferences
- understand how people use our site
- improve performance and content
Cookies may be set by us ("first-party cookies") or by third-party providers such as HubSpot or Google ("third-party cookies").
9.2 Types of Cookies We Use
Under EU rules, cookies fall into the categories below. You will be asked to consent to non-essential cookies.
9.2.1 Strictly Necessary Cookies
These cookies are essential for the operation of the website and cannot be switched off. They do not store personally identifiable information.
Used for:
- Security and session management
- Form submission functionality
- Basic site operation
You do not need to provide consent for these cookies.
9.2.2 Performance & Analytics Cookies (consent required)
We use Google Analytics to understand how visitors interact with the website. These cookies help us:
- measure traffic
- identify popular content
- optimise user experience
The information collected includes:
- IP address (anonymised where possible)
- Browser type and device
- Pages visited
- Time spent on site
These cookies are only activated if you provide explicit consent via our cookie banner.
9.2.3 HubSpot Cookies (consent required)
HubSpot sets cookies to support our CRM, lead-capture forms, and analytics. These cookies may:
- enable smooth form submissions
- track page interactions (if you consent)
- link browsing behaviour to form submissions (only after consent)
HubSpot may process data in the US; safeguards such as Standard Contractual Clauses (SCCs) are used.
9.2.4 Functionality Cookies (consent required)
These cookies remember your preferences and improve usability – for example, language or region preferences if those features are added.
9.3 Managing Your Cookie Preferences
You can:
- Accept or reject non-essential cookies through our cookie banner
- Change your preferences at any time
- Disable cookies entirely via your browser settings
Be aware that blocking certain cookies may affect website performance.
9.4 Browser Controls
Most browsers allow you to:
- view cookies
- delete cookies
- block cookies
- block third-party cookies
Helpful links:
9.5 Third-Party Cookies
Some cookies are served by third parties. These providers may collect data according to their own privacy policies:
- Google Analytics: Google LLC
- HubSpot: HubSpot Inc.
We only load third-party cookies with your explicit consent.
9.6 International Transfers
Some third-party providers may process cookie-related data outside the EU/EEA (e.g., in the United States).
Where this occurs, we ensure appropriate safeguards: such as EU Standard Contractual Clauses (SCCs) are in place to protect your data.
9.7 Updates to This Cookie Policy
We may update this Cookie Policy occasionally to reflect changes to our tools or legal requirements. All updates will be posted on this page with a new "Last updated" date.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated "Last updated" date.
